Media Monitoring, Media Relations and Analytics Services for UH

The Office of Communications at the University of Hawaii System is seeking the services of a Contractor to provide a unified, comprehensive, web-based platform for timely and accurate media monitoring, analysis and reporting of coverage, media relations and journalist database, media opportunities and AI visibility, multi-entity/multi-campus support, internet portal and media archive, and video news release monitoring of the University of Hawaii (University) across all major media formats.

The bidder offers to provide Media Monitoring, Media Relations and Analytics Services for University of Hawaii System, as required by the University for an initial period commencing on the Notice to Proceed date, estimated from December 9, 2026 through December 8, 2027, and may be renewable thereafter on an annual basis for up to TWO (2) additional years.

Broadcast, print and online, public affairs programming, radio, and internet news media monitoring and integrated social listening

• Platform shall provide broadcast media monitoring of Hawaii television news stations including KHON-2, KHON-DT2, KITV-4, KITV-DT2, KFVE-5, KHNL-8, and KGMB-9.
• Platform shall provide media monitoring of national and international broadcast sources including television networks, cable networks, and radio outlets from local markets nationwide.
• Platform shall provide print and online media monitoring of Hawaii news outlets including Honolulu Star-Advertiser, Honolulu Civil Beat, Pacific Business News, Midweek, Hawaii Tribune-Herald, West Hawaii Today, Maui News, The Garden Island, Hawaii Business Magazine, Honolulu Magazine, Pacific Edge Magazine, and Trade Media Hui publications.
• Platform shall provide media monitoring of public-affairs programming including PBS Hawaii (KHET-11) and 'Ōlelo Community Media (Channels 49, 53, 54, 55).
• Platform shall provide internet news media monitoring, including audience size unique visitor counts, publicity value, and unlimited monitoring hits.
• Social listening shall include keyword, account, and topic monitoring across X, Instagram, Facebook, TikTok, YouTube, and Snapchat.

Analysis of Coverage

Platform shall support natural-language criteria for evaluating coverage, article validation, entity-level sentiment analysis, topic/theme tagging, and classification of the prominence of the University within the coverage.

Reporting of Coverage

Platform shall provide a Media Highlights Report application that enables University users to search, select, edit, highlight sequence, categorize, and distribute media coverage. [...] Platform shall integrate media monitoring with media relations functions under a single login and unified platform, including media database, pitching/outreach tools, and analytics. [...] Platform shall provide generative AI/LLM visibility monitoring, including University and competitor visibility in responses from major language models (e.g., ChatGPT, Gemini, Claude), with identification of cited sources and journalists where available.

Multi-Entity/Multi-Campus Support

Platform shall provide access for at least TEN (10) University users from the Office of Communications and support multiple University organizational units and campuses with ONE (1) account.

Support and data

• Contractor shall provide live customer and technical support via telephone, email, and video conferencing, Monday through Friday, 6:00 a.m. to 6:00 p.m., Hawaii Standard Time.
• Contractor shall provide dedicated onboarding support via video conferencing.
• All University data shall remain the property of the University.
• Upon completion or termination of services, Contractor shall provide the University a complete export of all University data in an industry-standard, machine-readable, electronic format at no additional cost to the University.

**Submission:** All bid responses must be submitted electronically through HIePRO no later than **2:30 p.m., November 23, 2026**. Bids received after the due date and time or received in a form other than electronically through HIePRO will not be considered. The *Mandatory Bid Form* is **required** and must be attached to the bid.

**Award:** The award of contract, if awarded, shall be made to the lowest responsive and responsible bidder on the TOTAL COST.

**References:** Each bidder shall provide the THREE (3) references of prior clients for whom media monitoring, media intelligence, media relations, media analytics, or similar multi-channel media services were provided within the last SEVEN (7) years.

**Insurance:** Commercial general liability of $1,000,000.00 each occurrence and $2,000,000.00 general aggregate per policy year; automobile liability of $1,000,000.00; workers' compensation as required by law; employers liability of $1,000,000.00.

**Contract term:** Initial period estimated from December 9, 2026 through December 8, 2027, and may be renewable thereafter on an annual basis for up to TWO (2) additional years.