Event Management, Talen Procurement, Concert Production, & Promotional Services

The City of South Fulton seeks proposals from qualified event management and promotional firms to manage talent procurement, marketing, concert production, technical production, and concert execution for the annual concert season at Wolf Creek Amphitheater.

Wolf Creek Amphitheater is an open-air venue with a seating capacity of up to 5,400. The anticipated concert season runs from April through October. The selected Proposer must secure, market, produce, and execute at least twelve City-approved live concerts/festivals and/or live entertainment/community events during each Contract Season.

The Proposal shall demonstrate the Proposer's understanding of the City's objectives, the requirements of this RFP, and the Proposer's qualifications and ability to deliver the complete Wolf Creek Amphitheater concert program.

**Technical Proposal** shall include at a minimum the following:

• Executive Summary: Summarize the Proposer's qualifications, proposed operating model, competitive advantages, and commitment to delivering at least seven City-approved concerts during the Contract Season.
• Provide three comparable events or series completed within the preceding two years. For each, provide venue capacity, paid attendance, capacity utilization, promotional budget, marketing channels, verified conversion data, and client reference.
• Describe artist sourcing, offer development, contracting, approval controls, deposit management, lineup contingency planning, rider negotiation, and the historical timeline from contract execution through opening concert.
• Describe paid and organic digital media, traditional media, out-of-home advertising, statewide outreach, influencer and ambassador networks, database utilization, conversion tracking, and reporting.
• Provide the proposed AV inventory, rigging compliance, sound mitigation, power distribution, rider management, event-day staffing, load-in and load-out schedule, site operations, and emergency coordination approach.
• Identify the Project Executive, Talent Buyer, Marketing Lead, Production Manager, Ticketing Coordinator, and Event-Day Lead. Provide resumes, role descriptions, availability, organizational chart, and all proposed Subcontractors.
• Provide a master schedule showing artist approvals, binding commitments, public announcements, ticket on-sale dates, marketing launches, production advances, event dates, and settlement deadlines.
• Submit all required forms, certifications, licenses, Addendum acknowledgments, and a complete schedule of exceptions to the RFP and draft Contract.

**Price Proposal:** Submit the City-required financial schedule identifying all fees, commissions, markups, reimbursable costs, assumptions, revenue share, projected event settlements, and projected season settlements.

All responses to this RFP must be submitted online at https://www.bidnetdirect.com/georgia/cityofsouthfulton. Proposals shall be accepted only through the City's designated electronic procurement platform until Tuesday, December 15, 2026, by **2:00 P.M. Eastern Time (ET)**. Proposals received after the stated deadline shall not be accepted.

The Technical Proposal shall not contain any pricing information. Any pricing found within the Technical Proposal shall result in disqualification. File labels required: Technical Proposal – [Firm Name] and Price Proposal - [Firm Name].

The City intends to award one performance-based service agreement to the responsible and responsive Proposer whose Proposal represents the best overall value to the City. The initial term is anticipated to cover one (1) year, with up to four optional one-season renewals at the City's sole discretion. Cost-plus-a-percentage-of-cost pricing is prohibited and shall be deemed non-responsive.

The insurance requirements applicable to any Contract resulting from this RFP are set forth in *Appendix B – Insurance Requirements*. After the Submission Deadline, Proposals shall remain firm for ninety (90) calendar days and may not be withdrawn during that period.

A non-mandatory pre-proposal site visit will be held at Wolf Creek Amphitheater.