Online Subscriptions Program - RFI

The Maryland Lottery and Gaming Control Agency ("MLGCA") is issuing this RFI to solicit information from vendors and consultants in the lottery industry. MLGCA is seeking information regarding industry trends and standards, innovations, delivery structures, and best practices in the current lottery landscape with respect to online subscription programs. The purpose of this RFI is to gather information from potential offerors and other knowledgeable parties to help MLGCA prepare a Request for Proposals ("RFP") for an Online Subscriptions Program (the "Program").

This RFI is not a procurement and will not result in a vendor receiving a contract.

The MLGCA is seeking interest and information from the lottery industry to inform MLGCA's future Program. MLGCA is seeking information related to a Program including possible design, development, installation, implementation, operation and maintenance of a complete, turn-key, Program.

MLGCA seeks information that: identifies how the Program would be integrated with its Lottery Central Monitoring and Control System ("LCMCS") and its My Lottery Rewards ("MLR") Program; how it would provide for multi-year retailer commissions to its 4,200+ retailer base; and describes how the Program might be otherwise utilized. The Program that MLGCA would ultimately procure must provide the ability for Lottery players within jurisdictional boundaries of the State to purchase local and multi-state jackpot games for a specified number of draws via an internet connection from any of its lottery retailers. The design of the Program must allow Lottery retailers to earn a commission for (1) selling a voucher at retail, and (2) for renewals up to twenty-four (24) months after the first renewal. Subscription lapses are not eligible for commissions. The current in-state and multi-state jackpot games that would be available are Powerball, Powerball Xs & Os, Mega Millions, and Multi-Match.

Information requested

• Question 1: Do you currently provide, or are you able to provide, a turn-key Program solution that incorporates lottery retailers and their earning a commission from a subscription sale and renewal?
• Question 2: Describe, in detail, the eCommerce solution to be employed with the Program solution.
• Question 3: Describe the industry standard and your approach for addressing security needs.
• Question 4: Describe your Responsible Gaming ("RG") experience and capabilities.
• Question 5: Describe how the Program would be integrated with a Lottery Central Monitoring and Control System and the Lottery's MLR Program;
• Question 6: Describe how the Program could provide multi-year retailer commissions to its retailers.
• Question 7: Describe how the Program might be otherwise utilized for the benefit of the Lottery or anything else that you would like to share with MLGCA in response to this RFI.

**Submission method:** Responses must be provided as a searchable PDF document and emailed to John.Lloyd@maryland.gov. To be considered, responses must be submitted by **2:00 p.m., November 24, 2026, Eastern Time**. The MLGCA reserves the right to extend this deadline.

Please limit your responses to no more than seven (7) pages. The preferred response format is to repeat each item in Section IV followed by your response. Photographs do not count towards the page count.

You are invited to provide non-price information in response to this RFI. You are prohibited from providing pricing, the details of customized solutions, sample procurement specifications, or any other information outside the scope of the RFI because it could disqualify your organization from participating in future related procurements.

Responding to this RFI is voluntary. Vendors who do not respond to this RFI are not disqualified or restricted from submitting a proposal if a formal RFP is later issued.

Once the responses have been received, MLGCA may invite respondents to an in-person or virtual question-and-answer ("Q&A") session. This Q&A session is for informational and clarification purposes only.