Enterprise Content Management Tool

The City University of New York (“CUNY” or “University”) seeks to procure an Enterprise Content Management Tool (“CMT”) to support the University’s system-wide social media operations across 26 campuses and Central Office. A centralized CMT is required to easily streamline social media content, assess and evaluate crisis communications, and support effective communication with students, faculty, staff, alumni, donors, government agencies, and other stakeholders. CUNY currently oversees approximately 1,300 social media accounts across seven platforms, collectively reaching an audience of more than 930,000 users.

The proposed CMT should provide the University with the following:

• An enterprise-level license supporting at least 110 users, with predictable and scalable user expansion.
• A mobile app that supports full functionality for on-the-go management.
• Tools to create, publish, schedule, and review content that meets platform-specific specifications and dimensions.
• Central Office “super administrator” controls enabling enterprise-wide oversight, including the ability to suspend posting across all accounts if necessary.
• Central Office authority to manage user access, including the ability to invite, assign, suspend, and adjust user allocations for each campus.
• Collaboration tools that allow cross-team coordination and joint content development across the system.
• College-level autonomy to manage internal teams, designate user roles, set approval workflows and connect their own social media accounts directly to their team’s workspace, without requiring Central Office to complete the connection on their behalf.
• Tools to coordinate and standardize content publishing to ensure timely, accurate University-wide messaging.
• Real-time engagement and communication tools to enhance responsiveness across platforms.
• An AI-enabled tool capable of providing alt text and alternative social media copy to support digital accessibility standards.
• Ability to create, maintain, and export customized analytical reports to measure performance and support senior leadership in data-driven decision-making.
• A social listening tool that monitors public sentiment, key topics, and emerging trends to support strategic planning, competitive benchmarking, and rapid response.
• A designated CMT account representative or point of contact to provide product updates, troubleshooting assistance, guidance on user expansion and adoption, customer support, and facilitate onboarding and training workshops for new and existing users to build proficiency of content management tools.
• Monthly or bi-monthly account reviews that provide guidance on performance, optimization opportunities, and emerging industry trends.
• Provide implementation support for onboarding users, including guidance on account setup, permissions, workflows, content scheduling, publishing, reporting, and other core platform functions and features
• Develop and deliver instructor-led training sessions for social media staff.
• Provide training materials, user guides, recorded sessions, or other documentation that can be used for ongoing staff onboarding and reference after implementation.
• Describe its approach for supporting future growth in platform usage, including the ability to add users as organizational needs evolve.

Contractor shall perform the Services remotely. Contractor shall provide and use its own equipment for its staff providing the Services.

**Proposal Submission Due Date and Time:** November 10, 2026 at 1:00 pm. Proposals must be submitted to the Proposal Due Location: The City University of New York, 205 East 42nd Street, 10th Floor, New York, New York 10017, Attn: UCO 1012-Enterprise Content Management Tool.

On a case by case basis, CUNY may deem it acceptable for Proposals to be submitted via e-mail. In that instance, Proposals submitted via e-mail require scans of original (wet) signatures and notarizations to be considered a valid Proposal.

CUNY anticipates awarding up to one (1) contract based on an evaluation of best value, as further described in Part 6 of this RFP.

The Contract term will be 5 years, commencing on the date that the Contract is approved by the Attorney General and the New York State Comptroller. CUNY estimates that the start date will be approximately July 1, 2027.

**Minimum qualifications:** Proposer must have at least five (5) years of experience in providing the services as outlined herein under Part 3. Proposer must have implemented its proposed solution in at least three higher education institutions. Proposer must be authorized to conduct business in New York State.

CUNY has established a 30% participation goal for MWBEs and a 6% participation goal for SDVOBs.