Marketing and Promotion of Suffolk County Tourism (Department of Economic Development and Planning)

The County of Suffolk ("County"), on behalf of the Suffolk County Department ("Department") set forth on page one, invites proposals ("Proposal(s)") from qualified companies ("Proposer") to provide services ("Services"), as described in Section III, entitled "Technical Requirements."

Suffolk County is seeking a partner in the marketing and promotion of Suffolk County as a business and tourist destination. Such a partner will be expected to develop recommendations for a Suffolk County Marketing and Advertising Plan that supports the strategies set forth by Suffolk County including strategic direction, creative strategy, brand development, media planning and public relations.

Develop recommendations for a Suffolk County Marketing and Advertising Plan that supports the strategies set forth by Suffolk County including strategic direction, creative strategy, brand development, media planning and public relations. Develop and execute the media plan presented in the County Advertising and Marketing Plan. Execution includes media placement, search engine optimization, cancellations, auditing, reports and billing.

Utilize research platforms to develop quarterly insights to support annual strategic direction. Evaluate performance toward strategic goals and provide written analysis.

Conceive and develop creative materials/campaign elements as set forth in Suffolk's marketing and advertising plan. Once approved, produce in final form, the approved advertising materials.

Public relations: prepare public relations content and develop a marketing and public relations plan to ensure that Suffolk County's unique attributes, stories and experiences are shared with journalists and content creators. Continue to utilize existing relationships while building new relationships with major travel and business media. Promote positive public relations content to Suffolk County citizens and business partners.

Social media engagement utilizing all touchpoints available within each platform.

**Submission method:** Suffolk County no longer will accept hard copies of RFP responses. All submissions must be done online at https://suffolkcountyny.bonfirehub.com/portal/.

Proposers must successfully upload all the file(s) and MUST click the SUBMIT button before the closing time.

Proposals must be submitted by **3:30 p.m.** on the date set forth on page one of this RFP.

The award of any contract will be made in the best interest of the County, taking into consideration cost as well as technical or other non-cost factors.

Anticipated Term of Contract: Two-years, with two one-year renewal options.

All Proposals must state the period for which the Proposal shall remain in effect [...] Such period shall not be less than 180 days from the Proposal due date.

Technical questions must be submitted through the "Messages" tab on the Bonfire portal.