RFP 2026.07 Brand Identity Services Follow Solicitation

Brazosport College (the “College”) invites proposals from qualified and experienced branding, creative strategy, market research, and marketing firms to provide comprehensive brand identity development and implementation services.

The College seeks a qualified firm to develop three coordinated brand identities that reflect Brazosport College's history, mission, community, and vision for the future.

The project consists of three primary deliverables:

1. Institutional Brand Identity: Development of a comprehensive institutional brand strategy, visual and verbal identity system, brand standards, and implementation-ready creative assets.
2. Athletics Brand Identity: Development of a distinctive collegiate athletics identity, including primary and secondary marks, mascot treatments, uniforms, merchandise applications, and athletics brand standards.
3. 60th-Anniversary Branding and Activation: Development of a commemorative identity and integrated marketing and communications campaign supporting the College's 60th anniversary and the public introduction of the new institutional and athletics identities in Fall 2027.

The College seeks complete, professionally documented, and implementation-ready brand identity systems rather than preliminary concepts or standalone logo designs.

The selected firm shall propose a mixed-method research process using qualitative and quantitative techniques appropriate to the College's audiences, geographic reach, and strategic objectives. [...]

Required research activities shall include:

• Project kickoff and discovery work plan.
• Review of institutional planning materials and marketing priorities.
• Audit of current institutional branding and communications.
• Assessment of existing institutional marks and mascot recognition.
• Executive and institutional leadership interviews.
• Alumni engagement.
• Competitive and peer institution benchmarking.

[...]

The selected firm shall deliver a professionally designed Institutional Brand Intelligence Report suitable for College leadership, the Board of Regents, and institutional strategic planning. [...]

The selected firm shall develop a comprehensive and enduring institutional identity that represents Brazosport College consistently across academic, administrative, recruitment, workforce, advancement, and community communications.

The finished deliverable shall include an approved brand strategy, complete visual and verbal identity, comprehensive brand architecture, professionally designed brand manual, practical implementation templates, and production-ready artwork.

The selected firm shall present a minimum of three substantially distinct institutional identity concepts. [...]

Brazosport College intends to retain its established Blue Gator mascot as a recognizable part of the institutional identity.

The selected firm shall produce a professionally designed Brazosport College Institutional Brand Manual. The manual shall serve as the definitive resource for employees, designers, departments, outside agencies, and vendors.

The College is not seeking another website redesign, redevelopment, or restructuring as part of this engagement.

Respondents shall submit a Technical Proposal and a separate Cost Proposal in accordance with Section 3 – Proposal Requirements and Documents.

To be considered responsive, proposals may be submitted electronically using the current electronic bidding system, utilized by the College, Euna Solutions/Ion Wave. Manual/ paper submissions are acceptable and may be mailed or hand delivered in a sealed envelope on the forms provided. Manual/paper proposals must be sealed and clearly marked on the outside, “RFP 2026.07 Brand Identity Services Attention: Purchasing Manager.” Email or fax transmittal of bids will not be accepted.

The College reserves the right to conduct interviews with any or all respondents prior to selection. [...] Interviews/ Presentations (If Required) are expected in January 2027, with Board of Regents Approval in February 2027.

Proposal pricing may not be withdrawn for a period of sixty (60) days after the proposal submission deadline.