GJ27-125 UIPA - Advertising Strategy, Media Buying, and Creative Services

The Utah Inland Port Authority (UIPA or the Authority) was established by the Utah Legislature in 2018 to support long-term economic benefits through the development of project areas and logistics infrastructure. UIPA partners with communities, businesses and other stakeholders to support investment, strengthen connections to markets and advance responsible development throughout Utah.

UIPA is issuing this Request for Proposals to obtain professional services that supplement its internal Marketing and Communications team. Services will support UIPA, its regional project areas, PortSLC and related initiatives.

This solicitation includes two service categories:

• Category 1: Advertising Strategy, Media Buying and Campaign Management.
• Category 2: Creative and Graphic Design Services.

Offerors may propose on either or both categories. Each category will be evaluated and awarded independently under the methodology described in this RFP. UIPA anticipates one award per category.

UIPA seeks qualified firms to supplement its internal Marketing and Communications team through advertising and creative services. Objectives include increasing awareness of Utah’s industrial and logistics advantages, supporting business recruitment, promoting project areas and communicating UIPA initiatives.

A primary focus is PortSLC, the brand for Salt Lake City’s Northwest Quadrant. Services will help communicate the area’s transportation connections, workforce, industrial opportunities and access to domestic and international markets, particularly for advanced manufacturing, life sciences, aerospace and defense, and logistics-related industries.

Category 1: Advertising Strategy, Media Buying and Campaign Management

The awarded firm will provide:

• Audience research and segmentation, including approaches for reaching business executives, site selectors, real estate professionals and industry decisionmakers.
• Campaign strategy, messaging recommendations and creative briefs.
• Media research, planning, negotiation and buying across appropriate digital, print, broadcast, outdoor and industry-specific channels.
• Paid search, paid social, display, video, email advertising and other approved advertising services.
• Campaign setup, trafficking, testing, monitoring and optimization.
• Campaign landing-page recommendations and coordination of conversion tracking.
• Monthly reporting on spending, delivery, audience engagement, inquiries and other approved performance measures.
• Recommendations for improving campaign effectiveness and allocating media spending.

Expected deliverables include campaign plans, audience recommendations, media schedules, creative specifications, tracking plans, monthly performance reports and campaign summaries.

Category 2: Creative and Graphic Design Services

The awarded firm will provide:

• Creative concepts and visual approaches for campaigns and communications.
• Implementation and extension of UIPA, PortSLC and other approved brand standards.
• Print and digital collateral, including one-sheets, brochures, reports, infographics and presentations.
• Advertising assets developed to approved media specifications.
• Social media graphics, email graphics and website visual assets.
• Trade show, event, signage and display materials.
• Video editing, motion graphics and animation; original filming or specialized production will be separately scoped and approved.
• Website and landing-page visual design
• Accessible design practices appropriate to the deliverable.
• Delivery of final production files, editable source files and reusable templates, subject to disclosed third-party licensing restrictions.

Expected deliverables include creative concepts, production-ready assets, editable files, templates and supporting documentation.

Proposals must be submitted electronically through U3PBonfire by the Proposal Due Date above.

**Mandatory** minimum requirements: ten years of professional experience providing services substantially similar to those described in each category proposed; service category capability; a separate cost proposal (Appendix C); independent category pricing; and timely submission.

The minimum technical score to advance is 560 of 800 technical points per category. The optional interview presentation carries 400 points per category, and the cost proposal carries 150 points. The Response with the lowest total blended hourly rate will receive 150 points.

Offeror must guarantee its pricing for two years for a contract term of two years.

Anticipated Interview Presentation: December 9, 2026