CIRAS Marketing Research, Market Intelligence, and Market Analysis / Modeling

The Center for Industrial Research and Service (CIRAS) helps Iowa businesses solve complex problems by providing innovative expertise and strategic resources, moving clients forward with confidence.

CIRAS is seeking qualified Third-Party Resources (TPRs) to collaborate with CIRAS staff in delivering practical, implementation-focused solutions for Iowa companies in the areas of Market Research, Market Intelligence and Market Analysis/ Modeling. TPRs may support client engagements through assessment activities, education and training, coaching, facilitation, implementation support, technical expertise, or project execution, depending on the needs of the client and the project scope.

Typical Activities

• Plan and conduct primary and secondary research, including research design, discovery, interviews, surveys, focus groups when appropriate, data collection, analysis, and report writing.
• Develop voice-of-the-customer and voice-of-the-market insights, including customer needs, decision-making processes, buying criteria, satisfaction drivers, and market perceptions.
• Support new market entrance, new product launch, market definition, segmentation, targeting, market sizing, market share analysis, and related growth opportunity evaluation.
• Conduct competitive benchmarking, marketing spend analysis, customer economics analysis, feasibility analysis, pro forma development, scenario development, and market or economic modeling when appropriate.
• Make recommendations based on the intelligence delivered and provide decision-making, strategy, and next-step support to CIRAS and the client.
• Provide training or coaching on market research, competitive intelligence, analytical techniques, research best practices, data development, data blending, demographic/economic profiling, trend analysis, and related frameworks.
• Conduct educational events on behalf of, or in conjunction with, CIRAS when the topic and audience are appropriate.

**Submission:** Proposals are submitted through ISUBid. The *Company Overview*, *Technical Response*, *Past Performance* and *Pricing Details* attachments are **required** and must be attached under the RESPONSE ATTACHMENTS tab. [...] All questions must be submitted in the "Questions" tab before the question cutoff date for a response. [...] No late bids will be accepted.

Evaluation Criteria

The evaluation of this RFP/RFQ may be based upon, but not limited to:

• Qualifications and relevant experience of the supplier and purposed staff.
• Quality and completeness of the technical response.
• Relevance and quality of past performance and client references.
• Cost of services (within range of industry standards)
• Exceptions taken to the RFP Terms & Conditions

Term of Contract

The preferred term of the contract is **3 years**, with 3 additional, 1-year contract renewals, upon mutual written agreement.

Contractor can comply with the attached insurance requirements: **required** answer (Yes/No).