Capture & Win Strategy
The Phase 4 canvas for customer, competition, team, win themes and capture actions.
3 min read
Capture Managers
The Capture & Win Strategy Canvas
- Customer - who is buying and what they care about.
- Competition - competitors, ghost themes and the threat each poses.
- Team - teaming partners, their share and the state of each agreement.
- Win themes - tied to the Section M factors they score against.
- Capture actions - what still has to happen.
A Capture Signal - AT RISK, BUILDING or ON TRACK - summarizes where the capture stands.
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